When homeowners find your roofing business online, your website has one job: turn that visit into a call.
Build My Roofing Website →Every Poinky roofing site is built to convert visitors into booked jobs. Here's a preview of what yours could look like.
Your website is your hardest-working salesperson. Make sure it has everything it needs to close the deal.
Homeowners researching roofers on their phones want to call immediately. Your number should be visible on every page, with click-to-call functionality that makes it effortless to reach you.
Homeowners need to see your work quality before committing to a $10,000+ project. A visual gallery of completed jobs builds confidence faster than any sales pitch.
City-specific pages like "Roof Repair in [City]" are critical for local SEO. They help you rank for the exact searches homeowners make when they need a roofer nearby.
Storm damage drives urgent, high-intent searches. A dedicated landing page captures homeowners at the exact moment they need help most and are ready to hire.
Let homeowners request estimates 24/7 without picking up the phone. Lower friction means more submissions, more leads, and more jobs on your schedule.
Homeowners consistently check reviews before hiring a roofer. Displaying your best reviews prominently builds the instant credibility that converts browsers into callers.
Show your license number, insurance certificates, and manufacturer certifications. This transparency builds trust before a homeowner ever picks up the phone.
Homeowners frequently research local services from their phones. Your website should load quickly, look professional, and make calling or requesting an estimate effortless on any device.
Most roofing companies face the same choice when they need a website: spend thousands on an agency, or wrestle with a DIY builder between jobs. Poinky exists because neither option makes sense. We pair professional design with an online ordering process, so you get a site built by real designers and developers without sitting through a single sales call. Pick your package, answer a few questions about your business, and we get to work.
Your site launches in 5-10 business days, not months. Every project includes a dedicated designer who understands what roofing customers look for, from before-and-after galleries to service area pages that rank on Google. Our pricing is transparent: $499 to $1,499, one-time, with 12 months of hosting and SiteCare included. No surprise invoices, no hourly billing, no retainer. Traditional custom website projects can easily cost thousands of dollars.
You run your roofing business. We build the website. That is the arrangement, and it is intentionally simple. When you need content updated, a new page added, or photos swapped out, your SiteCare plan covers it. You stay on the roof. We handle the rest.
Understanding how customers find and evaluate roofing contractors helps you build a website that earns their trust.
More than half of homeowners surveyed said they use online search engines when looking for a roofing contractor.
Nearly two-thirds of homeowners said they’re more likely to call a roofing contractor that provides transparent pricing information on its website.
Word-of-mouth remains the leading way homeowners find roofing contractors, making a strong website important when referred customers research the company online.
AI-powered search is already emerging as another way homeowners discover roofing contractors.
At minimum, your site needs a strong homepage, individual service pages (roof repair, replacement, inspections), an about page with credentials, a project gallery, a contact page with an estimate form, and service area pages for every city you cover. These pages give homeowners the information they need and give Google the content it needs to rank you.
A well-built website works 24/7, capturing estimate requests while you sleep. Over time, organic visibility through search engines can deliver leads at a lower cost than paid advertising. Your website also builds credibility: homeowners check your site before they call, and a professional online presence is often the difference between getting the job and losing it to a competitor.
Poinky's roofing websites range from $499 to $1,499, one-time, with 12 months of SiteCare (hosting, security, and monthly updates) included. Traditional custom website projects can easily cost thousands of dollars, often with ongoing fees on top. Our pricing is transparent and published, so you know exactly what you’re paying before you order.
Local SEO is essential for roofers. Searches like "roof repair near me" and "roofing company in [city]" are how homeowners find contractors. Every Poinky website ships with on-page SEO fundamentals, and we recommend adding service area pages to target specific cities. For ongoing SEO strategy, our Growth+ plan includes monthly optimization and reporting.
No hidden fees. Every package includes 12 months of Poinky SiteCare.
Every day without a website is another day of handing leads to the roofer down the street. Let's fix that.
Build My Roofing Website →